how to do drugs (Safely)

Designed a peer-led guerrilla awareness campaign to make substance safety and Narcan education relatable for college students. By moving away from rigid, dry informational pages, the strategy uses non-judgmental messaging, meme-driven content, hyper-local AirDrops, and interactive QR codes placed in high-traffic campus areas.

Client

NarcanSC / USC Campus (Concept)

NarcanSC / USC Campus (Concept)

Type

Guerrilla Marketing & Harm-Reduction Strategy

Guerrilla Marketing & Harm-Reduction Strategy

Timeline

4 hours

4 hours

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