About me

About

I was born and raised in Mumbai, the City of Dreams. It is a super fast-paced urban metropolis that never sleeps and exudes diversity in every form, teaching me life.

To find my calling, I moved to Gandhinagar, to pursue my bachelor’s at UID. There, I learned design alongside brilliant minds from all over India, exploring creativity in different forms while surrounded by huge fields and wild peacocks.

Driven to master my craft, my journey has brought me to Los Angeles, the City of Angels, where I recently graduated with my MS in Integrated Design, Business, and Technology from USC, working on startups armed with an intersectional lens and cutting-edge technology.

Moving across these three vastly different worlds has given me a rare gift: the ability to adapt instantly, embrace diverse perspectives, and blend raw creativity with practical technology wherever I go.

I was born and raised in Mumbai, the City of Dreams. It is a super fast-paced urban metropolis that never sleeps and exudes diversity in every form, teaching me life.

My design funda!

Step in the User's Shoes

Wear the Business Hat

Grab the Designer's Pencil

My philosophy is built on balancing human empathy with strategic execution.

As an empath, I can flawlessly step into a user's perspective to uncover real emotions. Yet, my practical brain deeply respects corporate realities embracing constraints and goals.

By looking at a product through both lenses, my creative side builds seamless, intentional design frameworks that that delight customers while driving scalable business success.

Areas of Focus:

Product Strategy • Brand Identity • End-to-End Web Design • Scalable Design Systems • Conversion Rate Optimization • Minimum Viable Product (MVP) Design • UX Audits & Consulting

Tools & Software:

Adobe Creative Suite (Photoshop, Illustrator, InDesign, After effects, Premier pro, XD) • Framer • Figma • Figjam • Canva • Qualtrics • SurveyMonkey • Adobe Analytics • Google Analytics • Meta Pixel.